Land Rover Greensboro Takes on Defender TReK 2026

What happens when you take the Land Rover Greensboro team out of the showroom and put them behind the wheel of a Defender for a true test of capability, teamwork and determination? You get Defender TReK.

The annual TReK competition brings together Land Rover retailer teams for an experience designed to put both people and Defender to the test. Competitors face a series of demanding challenges that require much more than confidence behind the wheel. Navigation, problem-solving, communication, physical endurance and teamwork all play a part.

For the Land Rover Greensboro TReK team, it was an opportunity to experience the spirit of Defender in an entirely different way. TReK is built around the idea of embracing a challenge-and figuring out how to overcome it together.

Throughout the experience, our team encountered demanding terrain and challenges that required them to think quickly, communicate clearly and trust one another. And when the course called for serious off-road capability, Defender was ready for the task.

Built for Adventure. Driven by Teamwork.

While Defender may be the star of TReK, the competition is ultimately about the people inside - and sometimes outside - the vehicle.

Every obstacle brings a new challenge, and success depends on the entire team working together. That made the experience an opportunity not only to put their knowledge and skills to work, but also to strengthen the camaraderie that our team brings back to Land Rover Greensboro every day.

Experiences like TReK give our team something that cannot be learned from a brochure or specification sheet: firsthand knowledge of what Defender is capable of when it's taken beyond the pavement. That experience comes back to the dealership with them-and ultimately helps us share the Defender story with our customers from an entirely new perspective.

We're proud of our Land Rover Greensboro team for taking on the 2026 Defender TReK challenge and representing Greensboro with determination, enthusiasm and a true sense of adventure.
  1. Land Rover Greensboro

    1205 Bridford Parkway
    Greensboro, NC 27407

    • Sales: 336-299-1500
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